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Google Just Flipped a Hidden Switch - And 87.7% of Websites Lost Impressions Overnight

Google Just Flipped a Hidden Switch - And 87.7% of Websites Lost Impressions Overnight

Google Just Flipped a Hidden Switch - And 87.7% of Websites Lost Impressions OvernightFran Barbero
Published on: 11/10/2025

Google quietly killed the num=100 parameter, causing 87.7% of sites to lose impressions overnight. Discover why this happened, what it means for SEO in 2025, and the exact survival playbook to adapt and thrive in the new AI-powered search era.

SEO
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